10 Tips for Creating Transactional Emails
1. Include your company name and state your relationship with the recipient in the subject line (i.e. “Order Confirmation from JangoMail” or “Hair Appointment Reminder from JM Salons”)
2. Add a brief statement about why you contacted the recipient in your transactional email.
3. Include all details of the transaction: item purchased, price, expected ship time, appointment date, etc.
4. Link to the page most relevant to your customer’s transaction, appointment, reminder, etc.
5. Add your company’s contact information in the email.
6. Make sure important information is in text and not an image. Many recipients view emails with the images turned off.
7. Include a navigation bar similar to what you have on your site.
8. Add any terms and conditions relevant to the relationship.
9. Use your transactional email to upsell other services and products you offer. Just make sure that the information that is important to the recipient comes first.
10. Send a text version of your email.
Tags: transactional email tips
