Archive for October, 2009
Sample Transactional Email Template
Here’s a great sample of a transactional email template and some good pointers on how to improve your own transactional emails:
http://www.smith-harmon.com/blog/2009/10/transactional_template.php
New SMTP Relay Service: JangoSMTP.com
JangoMail just launched a new SMTP relay service at JangoSMTP.com. This service is awesome for web programmers who send transactional emails through their own corporate servers.
What makes JangoSMTP different from other SMTP relay services?
JangoSMTP offers open and click tracking for all emails. Every email is also DomainKeys/DKIM signed and comes with all the benefits of JangoMail’s extreme deliverability. It can be used to send person-to-person emails and transactional emails and gives you full control of all aspects of sending.
For more information, visit www.jangosmtp.com or contact us.
Another New API Method: AddTransactionalGroup
AddTransactionalGroup adds a new transactional group to your JangoMail account. It returns a string.
For more information and our full list of API methods, visit api.jangomail.com.
JangoMail Releases 3 New API Methods for Transactional Emails
JangoMail just released 3 new API methods that allow you to retrieve opens, clicks, unsubscribes, bounces, and complaint statistics for a single transactional email in your account.
For details, see the announcement:
http://www.jangomail.com/blog/2009/10/new-transactional-email-reporting.html
Send Transactional Emails Through the JangoMail SMTP Relay
Did you know that you can send transactional emails through the JangoMail SMTP Relay? When you configure your system to send transactional emails through the SMTP Relay, your emails are sent as single-recipient emails. With JangoMail, you can track opens, clicks, and website activity for every transactional email sent. In addition, all of your emails are DKIM and DomainKeys signed to ensure optimal deliverability.
Also, keep in mind that transactional emails are a great place to add in some marketing. Recipients are much more likely to open and read your transactional emails, so take advantage of that! JangoMail makes it easy for you to design your transactional emails and make any template changes that you would like. Try it out yourself with our free trial.
Thinking about giving your transactional emails an overhaul?
Read how one company vastly improved their transactional emails with these 5 steps: http://www.marketingsherpa.com/sample.cfm?ident=31369.
1. Focus on detailed metrics.
2. Update Creative.
3. Segment your offers.
4. Customize offers by user type.
5. Change offers according to seasonality.
