Posts filed under ‘Transactional Email News, Trends and Advice’
New Video by JangoSMTP
JangoSMTP just released the newest of their series of funny commercials. In this one, a well-meaning email ends up in a bad place…
Watch it here:
JangoSMTP’s New Transactional Email Video!
JangoSMTP just released their latest funny video about the benefits of their transactional email service.
Check it out! The Geek Gets the Girl
MediaPost Takes a Look at Amazon SES
MediaPost just published a great analysis of Amazon SES titled “Will Amazon SES Change Everything?” Take a look at it when you get the chance. Amazon SES is offering something new in the transactional email world, but it probably won’t be replacing traditional email service providers any time soon.
JangoSMTP responds to the new Amazon Simple Email Service
JangoSMTP recently posted a response to the new Amazon SES on their blog. Wondering if Amazon SES is right for you? Check out the difference between this service and a traditional transactional email service like JangoSMTP by reading JangoSMTP’s blog:
5 New API Methods for Transactional Emails
JangoMail just launched 5 new API methods for transactional emails, including the ability to get a list of bounced addresses. For more details, check out the JangoMail blog.
A new complaint rate dashboard is also available for both email broadcasts and transactional emails.
Transactional Emails have the List-Unsubscribe Header Option at JangoMail
Transactional emails now support the List-Unsubscriber header option at JangoMail. This allows users of Gmail and Hotmail to unsubscribe themselves from your mailings directly through their email provider.
You can use either the JangoMail API or the JangoMail SMTP Relay to add this option to your transactional emails. For more information, see our blog post here: http://www.jangomail.com/blog/2010/01/transactional-emails-now-support-list.html.
Sample Transactional Email Template
Here’s a great sample of a transactional email template and some good pointers on how to improve your own transactional emails:
http://www.smith-harmon.com/blog/2009/10/transactional_template.php
Thinking about giving your transactional emails an overhaul?
Read how one company vastly improved their transactional emails with these 5 steps: http://www.marketingsherpa.com/sample.cfm?ident=31369.
1. Focus on detailed metrics.
2. Update Creative.
3. Segment your offers.
4. Customize offers by user type.
5. Change offers according to seasonality.
How Social Media Sites Send Transactional Emails
This is a great post that explores the technical aspects of how social media sites send transactional emails:
JangoMail In Progress: Technical Discussion of How Social Networking Sites Send Transactional Email
Tip: Add a Coupon in Your Transactional Emails
Try adding a coupon or voucher for a deal on your customer’s next order in your transactional emails . This can work well for bringing in repeat customers. Test out different types of discounts as well to see which is the most successful. You may find that your customers are more attracted to a percent off, dollar off, or a certain amount off.
